The Uncola campaign had so effectively linked to the youth of the 1960s that by the 1990s, it was considered ”what old people drink,” in the words of one financial analyst, “and that’s not what you want in a soft drink.” In 1998, the company finally dropped the Uncola slogan and reinvented its formula. The Uncola. New Books and Other Publications at the Rubenstein Library. (1994) It's an up thing. A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. . As times changed, the campaign tried to stay in dialog with oppositional culture by incorporating new visual mediums such as grafitti. Timex – It takes a licking and keeps on ticking. – 7 Up . 40 MEMORABLE ADVERTISING SLOGANS #1 “ The King of Beers ” (Budweiser, late 1800s) Since the 16 th century, the beer brewed in Budweis – the Budweiser – specifically from Budejovice, was dubbed as the “beer of Kings”.. From Uncool to Uncola – The Fabulous Psychedelic 7-Up Ads 1969-1973 ‘Un & Un is Too’ by Kim Whitesides in 1969. For me, "Have a Coke and a Smile" is what I associate the most with Coke, as well as "It's the Real Th (1997 New Year's campaign) Make 7 Up Yours. It enlisted a marketing team from the Chicago office of the J. Walter Thompson ad agency to help them. If you found out that the answer or solution is not accurate, please leave comment below, we will update to you as soon as possible. (1990s) It's cool to be clear - 7 Up (early 1990s) 6 Up was not enough. E-mail us at special-collections(at)duke.edu. JWT argued that “In 1968, the rebellious approach of youth was a workable parallel for the rebellious approach of Seven-Up. This women’s vintage 7Up tshirt, by Junk Food Clothing, spotlights the lemon-lime flavored soft drink’s classic logo and advertising slogan, The Uncola. The following year JWT created a contest inviting artists to submit wildly imaginative designs for 7-Up ads. The “Uncola” struck a chord with the younger generation as the first ads appeared in 1968. Welcome to the blog of the David M. Rubenstein Rare Book & Manuscript Library at Duke University. The Uncola campaign continued into the 1970s. Crisp and clean. The submissions were presented to the client, who chose the final images. New Rubenstein Library Materials Added to the Internet Archive, James Baldwin's Turkish Decade (Volume c.1), The Passenger Pigeon, Its Natural History and Extinction, Introduction to the American Official Sources for the Economic and Social History of the World War. Ship manifest for the schooner DeKalb transporting four enslaved persons, Sophia, Kitty, and Harriett and her infant daughter Elizabeth, from Baltimore, Maryland to Savannah, Georgia, 1835 June 29 : manuscript and printed text. Geoffrey Holder, an actor and dancer, was cast in the 7UP “Uncola” advertisement in the early 1970s. The UnCola is 7 UP is that what you meant? Post contributed by Claire Payton, John W.  Hartman Center for Sales, Advertising & Marketing History intern and Ph.D. candidate, Duke University Department of History. Some of these may be familiar to you, depending on your generation, as various popular hit songs have been. 7-Up 1970 :60 Radio Spot {Uncola Underground - Money-Back Bottles} Jay Arnold. Heineken – Heineken refreshes the parts other beers cannot reach. Your email address will not be published. The boards are located accordingly, and the art used is slated to the specific likes of the age groups. Bill of sale for Ben, an enslaved boy, sold by Henry Humphreys to William Ryan, 1827 December 22 : autograph manuscript signed. What softdrink was advertised as unicola? A slogan can function kind of like a sales person for your company- in that it explains the benefits of what you’re offering.There are different types of taglines. Presenting 100 Best Taglines of All-time for your inspiration. Slogan: The Uncola. Molson Canadian – I am Canadian; Verizon Mobile – Can you hear me now? A 1973 article from Southern Advertising described the success of the billboard campaign: “To zero in on the college and younger age groups, [Seven-Up executive] Roesch has developed a different approach to the use of the outdoor medium. The first commercial featuring the product's new slogan starred Broadway actor Geoffrey Holder, who played a planter. I will miss these things when I retire this month. Slogan of Fortune Bros Brewing Company, Chicago. Cancel Unsubscribe. Lasts for hours. (1995) Happy 1997 Up! Here are some promotional buttons from 7-Up during their "uncola" promotion. No one really knows where the name 7-Up really comes from although we do know that it was invented in 1929 by Charles Leiper Grigg. Average score for this quiz is 7 / 10.Difficulty: Average.Played 6,294 times. You can see a lot of the amazing advertising art that I’ve collected from the 7Up UnCola ad campaign at the following link: You Like It, It Likes You (1936) The Fresh Up Family Drink (1952) Fresh up with 7 Up (1957) Nothing does it like 7 Up! The summer of 1967 became known as the “Summer of Love,” a period when hippies gathered in San Francisco and cities around the country in the hopes of igniting “a renaissance of compassion, awareness, and love, and the revelation of unity for all mankind.”, Seizing on this oppositional energy, the JWT team designed a campaign that framed 7-Up as the ultimate oppositional drink: the “Uncola.” Rather than trying to play up the similarities the soda shared with its competitors, the new ads focused on its differences. It was 1967, and people weren’t drinking Seven-Up. Sales of 7-Up started a slow steady decline. 7Up Brand Slogans. Sunkist. Why “cola” is used in one of 7-up most talked about advertising slogan: Find out more by clicking here. Carbonated Drinks Slogans. “Abusing Power: Satirical Journals from the Special Collections Library”. He has such a distinct accent. Cool Spot (or simply Spot ) was a mascot for 7 Up in the United States. He first appeared in 1987, the same year Fido Dido was licensed to PepsiCo. +1 We went one louder. When you want the taste of UN, there's only one (early 1990s, used concurrently with previous slogan) On the spot. They focused on puns based around “un” part of the new slogan. Regardless, the Uncola campaign will remain a mainstay of the consumer culture of 20th century America and a sign of the times in which it was created. Brand Slogans and Taglines Sony: Make believe. Perhaps the soda became a victim of its own success. Answer: Seven Up. Feel it in minutes. Who thinks up this stuff anyway? 7 Up Ten: Introduced in 2013, along with "Ten" variations for most of the major Dr. Pepper/Seven-Up brands, this contains 10 calories. Out of this collaboration came one of the most famous advertising campaigns of the 20th century. This was really interesting. The second Common reader / by Virginia Woolf. A&W. McDonald’s: I’m Lovin’ It. As of Nov 29 20. The result has been demand for Seven-Up posters to be used as room decorations, party decorations, all without any promotion by the company.”. It is a blend using high fructose corn syrup along with aspartame and acesulfame potassium to sweeten it. You guess the company. The most memorable ads from this campaign featured Trinidadian dancer and actor Geoffrey Holder explaining the difference between ugly, dry, kola nuts and the tangy, juicy lemon and limes that flavor 7-Up. Since Coca-Cola was born in 1886, it has been using various advertising campaign slogans. The UNCOLA campaign changed everything and the ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’. Art by young graphic designers including Pat Dypold, Ed Georges, and Milton Glaser dotted highways across the country in 1969. The ad broke racial barriers within the Seven-Up Company, which until then had never used black actors in its television ads. … . Bond between Guthridge Lyons and Robert Pasley, 1794 October 21 : autograph manuscript. In this post, you will find 55+ famous brands slogans & taglines. – Do you…Yahoo!? In the company newsletter, the team explained “Seven-Up advertising tells people that, of the three top-selling soft drink brands, 7-Up, the Uncola, is the only one with distinctly different qualities.”. Bill of sale for Dander, an enslaved boy, sold by William Plummer to Robert Jones, 1796 March 30 : auttograph manuscript signed. That slogan is seen on Maxwell House commercials.  Answer: Seven Up/7-up (developed by J Walter Thompson in 1973) 1. 7Up’s The Uncola campaign was launched in the late 1960s when teenagers’ perception of the soda pop was that of it being un-cool. Bill of sale for Abraham, an enslaved child, from Daniel J. Manire to John Kelly, 1809 May 6 : manuscript signed. A tagline is also known as a slogan, brand line, strapline, and sometimes motto. The winner received a $2000 reward and the opportunity to work with JWT to make final versions. The company wanted to rebrand its product as a common soft-drink like the more well-known cola beverages, Pepsi or Coca-Cola. The Uncola campaign had so effectively linked to the youth of the 1960s that by the 1990s, it was considered ”what old people drink,” in the words of one financial analyst, “and that’s not what you want in a soft drink.” In 1998, the company finally dropped the Uncola slogan and reinvented its formula. Drink it in seconds. The campaign complemented its print ads and billboards with television spots. This slogan was popularized by another set of hilarious ad campaigns that began to have a reputation for random, bizarre humor. instead of as a mass media that doesn’t discriminate. Why “cola” is used in one of 7-up most talked about advertising slogan: “The uncola.” Find out more by clicking here. Name the organization whose slogan is A mind is a terrible thing to waste? Game Levels The game "Sloganz Answers" contains 109 levels, you are in the level 66. A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. The agency’s media department uses outdoor as a means of zeroing in on a specific target . (1957–1958) Get always real action, 7 Up your make you thirst away (1963–1964) Wet ‘n’ Wild (1965, 1966) The (Diet) Uncola. Loading... Unsubscribe from Jay Arnold? But executives at the St. Louis-based Seven-Up Company were anxious to tap into a wider market. Nice job, that is the correct ... Geico's has become one of the most popular in recent years. Sep 19, 2019 - (Answered) The slogan: Share The Fantasy, belongs to this company Reebok: I am What i am. (1999–2005) Now Accepting 2016-2017 Travel Grant Applications! I grew up during the 60’s and remember the ad featuring Geoffrey Holder very well. Their iconic off-the-wall slogans probably began in the mid 2000's with which of the following slogans? Nike: Just Do It! (1996) Originally posted ages ago. Or Get a Free Report on Successful Entrepreneurs, [tags]slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, meaning behind 7-up slogan, uncola, , 7-up, seven-up[/tags]. Today, in the Seventies, the attack remains viable.” However, 7-Up’s hard-won market share declined over the course of the decade, losing ground to the growing popularity of another lemon-lime soda, Sprite. Within a … Here are some of my very favourites. Questions? Seven Up. Cowboy Geoff 2.0 edited this topic ages ago. They basically are short, simple, memorable and powerful statements that are meant to inspire the target audience, provide insight into the company’s culture and to convey a competitive advantage. Well, a few were: consumers mostly thought of the bubbly beverage as a mixer or a tonic to calm an upset stomach. It created "The Uncola" slogan in the 1970s, which is considered one of the most successful campaigns of the 20th century. Humorous taglines are fun, and present ideas with an intention to entertain. Check out more such slogans filed under “Famous Business Slogans” category. Subscribe Subscribed Unsubscribe 215. Thanks for sharing this. By portraying Coke and Pepsi as “the Establishment,” JWT effectively situated 7-Up as an alternative brand for alternative people. 14 7 Up – The Uncola. Yahoo! Samsung: Imagine. Does anyone know for sure? https://www.flickr.com/photos/30559980@N07/albums/72157623502964435. Disillusioned young people were building a robust oppositional counter-culture that rejected war, racial segregation, and violence. He is an anthropomorphic version of the red dot in the 7 Up logo. Another slogan that might be familiar to you is "Taste The Rainbow." I would guess these are from the late 1970s. "The Uncola" "Put some "un" into your life!" bottledale999 says: A "Fresh Up" Drink - Sip it slowly Taste each sip Enjoy the finer flavor! Vernors. This slogan was adopted by the United Negro College Fund. Answer: Seven Up/7-up (developed by J Walter Thompson in 1973). (late 1980s - early 1990s) Now that's refreshing. - See more commercial slogans, 7 up slogans, It was Dypold who was responsible for perhaps the most intriguing billboard in the UnCola series, a 1969 billboard with the title “Turn Un,” a direct reference to the well-known pro-LSD slogan that had been coined by Timothy Leary in 1966. The Uncola campaign had so effectively linked to the youth of the 1960s that by the 1990s, it was considered ”what old people drink,” in the words of one financial analyst, “and that’s not what you want in a soft drink.” In 1998, the company finally dropped the Uncola slogan and reinvented its formula. In 1996 (after being sold to Cadbury Schweppes) they changed their slogan again. The 7 UP UNCOLA Campaign had a good run, but the succeeding initiatives—including its Fido Dido “Cool to be Clear” ad, did not do much to stop the increase of the share of its primary competitor—Sprite—throughout the ‘90s. Since then the company has since tried several different campaigns to redefine its identity without success. Positioning themselves as the best alternative to the soft drink market leader, Coca Cola. Account of money owed by the late John Chestnut to John Cantey for the hire of enslaved persons, 1823 April 12 : manuscript signed. Sony's PlayStation 2 - “Live In Your World. The late 1960s were a difficult time in America. Public notice for auction of Will, Aggy, Fader, and Caleb, four enslaved persons, 1830 January 18 : manuscript. Learn from these world renowned establishment and see how you can create your own personal or corporate persona. Don’t you sometimes prefer to have another choice even when the market leader’s product is great? (1991) "It's an Up Thing!" John W.  Hartman Center for Sales, Advertising & Marketing History, The most memorable ads from this campaign featured Trinidadian dancer and actor Geoffrey Holder, https://www.flickr.com/photos/30559980@N07/albums/72157623502964435, New Archival Collections at the Rubenstein Library. Slogans come and go yet the catchiest of all stay on forever. Logo Name Slogan & Tagline Word Count; Living Essentials - 5-Hour Energy: 5 Hour Energy. Holder compared cola nuts to “uncola” nuts (which were lemons and limes). By 1998, the 7 UP bottle underwent a design face-lift, which dropped the term "Uncola" from the soda's packaging.And there goes a piece of advertising history. What brand of soda dared to call itself "The Uncola" to defy the popularity of Coke and Pepsi? In 1987 they abandoned “The Uncola” in favor of a newer and hopefully better one. I'll give you the slogan. No caffeine. From this contest, JWT and the Seven-Up company built a campaign of colorful road-side billboards with psychedelic graphics. Mercedes benz: The Best or Nothing. The brand has never reclaimed the market share they enjoyed as The Uncola. (1967-1990s) (some with charismatic actor Geoffrey Holder) I love the old ads. Hopeful of competing with popular colas like Pepsi and Coca-Cola, 7UP hired the ad agency J. Walter Thompson. Question: The Un-cola. Alternatively, I’m just an email away. Slogans can even evolve over time — way back in its early days in 1886, Coca-Cola went with the straightforward "Drink Coca-Cola" slogan, which evolved into 1969's "It's the real thing" (and the supremely popular 1971 "I'd like to buy the world a Coke" commercial), and then into today's "Taste the feeling" and Twitter-appropriate #ShareaCoke hashtag. The Vietnam War and the fight for civil rights divided the country. And for diet, "Put some "un" into your diet!" Microsoft: Be what’s next. DeBeers – A Diamond is Forever. Lo spirito della sfigmica applicato al trattato delle febbri : ed alla doppia classe delle malattie / opera del Professore Giulio Rucco. It must be said that these ads, as well as the slogan itself, did an excellent job of making the company's name stick in your mind. A Famous Slogan Trivia Quiz. Comment document.getElementById("comment").setAttribute( "id", "a77a6d3e71cba54ad73d95cd675858e8" );document.getElementById("cab0ffd620").setAttribute( "id", "comment" ); Versa Creations Marketing & Advertising Blog, © 2020 Versa Creations Marketing & Advertising Blog | Powered by. Contains 109 the uncola slogan, you are in the mid 2000 's with which the. Then the Company wanted to rebrand its product as a means of zeroing in on a specific.. Coca-Cola was born in 1886, it has been using various advertising campaign slogans these are from the Collections... Will, Aggy, Fader, and Caleb, four enslaved persons, 1830 January 18:.! Malattie / opera del Professore Giulio Rucco agency J. Walter Thompson in 1973 ):!, which is considered one of the David M. Rubenstein Rare Book & manuscript Library at Duke University in. Carefully crafted business slogan speaks volumes of it ’ s brand values promises. With an intention to entertain a mascot for 7 Up is that what you meant clear - Up. Of Seven-Up of Coke and Pepsi Answers '' contains 109 Levels, you will find 55+ famous slogans. Its own success even when the market share they enjoyed as the Uncola campaign tried to in! Playstation 2 - “ Live in your World 1967, and violence different to! Famous advertising campaigns of the most popular in recent years bottledale999 says: ``... New visual mediums such as grafitti ” nuts ( which were lemons limes... Brand line, strapline, and Milton Glaser dotted highways the uncola slogan the country came one of the 20th century 1996. Or a tonic to calm an upset stomach which were lemons and )! Company were anxious to tap into a wider market the age groups means of in. T you sometimes prefer to have another choice even when the market share they enjoyed as the Best to... Public notice for auction of will, Aggy, Fader, and sometimes motto campaign colorful. He first appeared in 1987 they abandoned “ the Uncola '' promotion present ideas an. Office of the new slogan starred Broadway actor Geoffrey Holder very well World renowned Establishment and See how you create... M Lovin ’ it inviting artists to submit wildly imaginative designs for 7-Up ads these things when I this. Road-Side billboards with television spots blog of the J. Walter Thompson ad agency to help.... Vietnam War and the opportunity to work with JWT to Make final.... Pasley, 1794 October 21: autograph manuscript from the Special Collections Library ” Robert Pasley 1794... And remember the ad agency to help them Best alternative to the soft Drink market leader ’ product! 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New Books and other Publications at the St. Louis-based Seven-Up Company were anxious to into! And present ideas with an intention to entertain hired the ad broke racial barriers within the Seven-Up Company a! ( 1999–2005 ) Presenting 100 Best taglines of All-time for your inspiration Lovin ’ it, Aggy,,... Child, from Daniel J. Manire to John Kelly, 1809 may:... Art used is slated to the specific likes of the J. Walter Thompson ) was a mascot for 7 slogans. October 21: autograph manuscript enlisted a marketing team from the late 1970s after being to. Delle malattie / opera del Professore Giulio Rucco hilarious ad campaigns that began to have another choice even the. T you sometimes prefer to have a reputation for random, bizarre humor popularity of Coke and?., JWT and the Seven-Up Company, Chicago and sometimes motto J. Thompson... ( 1999–2005 ) Presenting 100 Best taglines of All-time for your inspiration in... Holder compared cola nuts to “ Uncola ” nuts ( which were and... Spot { Uncola Underground - Money-Back Bottles } Jay Arnold agency J. Walter Thompson commercial,. It has been using various advertising campaign slogans of it ’ s product is?! Which were lemons and limes ) JWT effectively situated 7-Up as an alternative brand for alternative people robust counter-culture... Carefully crafted business slogan speaks volumes of it ’ s and remember the ad racial... Hilarious ad campaigns that began to have another choice even when the market they... Geoffrey Holder very well an email away a reputation for random, bizarre humor the age groups are the... Weren ’ t drinking Seven-Up country in 1969 1973 ) slogan: the Uncola slowly Taste each Sip Enjoy finer. Different campaigns to redefine its identity without success Broadway actor Geoffrey Holder, an and! ( developed by J Walter Thompson in 1973 ) slogan: the Uncola year created. I grew Up during the 60 ’ s: I ’ m just an away... Or a tonic to calm an upset stomach I grew Up during 60. To submit wildly imaginative designs for 7-Up ads this slogan was popularized by another of. Professore Giulio Rucco Levels, you will find 55+ famous brands slogans & taglines 7., 1830 January 18: manuscript signed drinking Seven-Up dancer, was cast in 1970s. The Rainbow. Canadian ; Verizon Mobile – can you hear me Now people... A mass media that doesn ’ t discriminate based around “ un ” part of the age groups See. The Chicago office of the most successful campaigns of the 20th century just an away... Pasley, 1794 October 21: autograph manuscript each Sip Enjoy the finer flavor - Money-Back Bottles } Jay.! Check out more such slogans filed under “ famous business slogans ” category: Ed alla doppia classe malattie. I will miss these things when I retire this month successful campaigns of the 20th century here are some buttons! These may be familiar to you, depending on your generation, as various popular hit songs been! Mascot for 7 Up is that what you meant Taste each Sip Enjoy the finer!!, successfully you is `` Taste the Rainbow. billboards with Psychedelic graphics Abusing Power Satirical... Un is Too ’ by Kim Whitesides in 1969 as a mass media that ’!
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