Oct 8, 2015 - A collection of copywriting projects I've worked on. Well, if you’re anything like me (or just like to stare at bus stops), then you’ll appreciate a hidden, A clever piece of copywriting in the form of a client testimonial from this magazine ad in an issue of, An unsubscribe message from education and careers training company, A quirky and effective copywriting example from, One of my favourite pieces of copywriting, this advert from, As part of an NHS campaign to encourage people to give blood, several brands dropped letters from their own names and marketing materials to raise awareness of the need for blood donation. It shows potential clients: The writing that you can do, The results that you got, and; What past customers say about your work. Here are a few pointers on how to start picking out exactly … When you land on his site, you can see his featured projects right away, displayed in a grid with eye-catching thumbnails. Copywriting Portfolio You can browse our copywriting portfolio examples below. Anna decided to list her projects blog-style in a list, featuring photos, sometimes logos as the thumbnails. You’ll find website copy, landing pages, email campaigns, sales pages, and reports. Superfluous words and jargon aside, the copy rewards the reader with a double hit of humour if they read right to the end, making you feel like you’re in on a private joke. Oh, and have I mentioned the contact form with the hilarious “I confirm that I like cats (required)” checkbox above the send button? 5 Prominent Adult Vaccinations; 5 Stretches for Leg Pain; 7 Common Types of Headaches and How to Fight Them If you want to learn more about creating a copywriter portfolio, keep reading! Instead, you’d want to use samples that demonstrate your political expertise, interviewing prowess and objective approach. May 20, 2020 - Building a copywriting portfolio is useful in helping prospective clients find you online. Tom Rigby. Not only does the messaging encourage customers to be environmentally conscious, but it cleverly makes the point that reducing waste is a collective effort by mentioning Pret staff. Let’s start with good old Jack Daniels. It can be screenshots or mockups, even photos of the finished product if it wasn’t digital. You don’t have to include everything, but it’s nice to show that you have a versatile copywriting skillset. For example, you might create a sales copywriting portfolio, a print copywriting portfolio, and a web copywriting portfolio. Analysis of something like that also might be good as far as looking over/editing our own copy or improving someone else's." The handwritten font grabs the reader’s attention as it looks like a genuinely personal greeting. The descriptions in the case studies are very straightforward, as for each you’ll see: And of course at the end you can see how the finished product looked. Unfortunately, too often, copy is full of gobbledygook as missions are made up and values feel fake. This will give you a good idea of what they usually look like, and a chance to get inspired. The buttons however all lead you away from her site to show you the copy live. Visualize your copy to create stunning thumbnails and keep the overall design of your website consistent. Read on to find out how and why to add different types of copywriting portfolio examples on your resume. It has: Scrolling through her page takes you through all the necessary information you need to know to make your decision. Copywriter portfolio template example. This is a small display of both client work as well as promotions I have written for myself. Websites. WordPress. Then right below you find big tiles with titles: copywriting, fiction of all kinds, meet the actual Kat and blog. UX is very much about strategy and if the person is not showing how they got from A to B, they appear to be another UI trying to move into a UX role. Main Takeaways: A copywriting portfolio is a collection of content that you wrote in the past. (Plus tons of inside circle tips and tricks for getting them done with ease.) The term ‘copywriting portfolio’ refers to a collection of your past written content. A typical mistake I see in UX portfolios is lack of content explaining their contribution to the effort, the images are only the final product and not the process to get there. She also specifically lists what parts she wrote copy for. Sample my copywriting style here. John’s decided to showcase 9 of his best copywriting examples in his portfolio, including ones for businesses like Disney or Google. Underneath each thumbnail she lists the project type and client as the title and the industry as the subheading. The transparent, light-hearted messaging makes the reader appreciate the effort made by the brand. Copywriting examples that start from the Why. While they are still pretty and in-line with the style of the whole website, they’re straightforward, leading you right where you want to go. As a freelance copywriter, I’m always surprised when someone asks me ‘so what is copywriting then... It’s not very often you come across a white-hat SEO case study that provides actual figures... Post updated: 20/06/2018. Tips for creating your online copywriter portfolio all the information you need know! Might be wondering how much design work you have, feel free take... Find you online you get a little edgy definitely a growing trend of companies adopting an ‘ ’! Taken from Glaswegian rhyming slang a common pain point for banking customers is! Initial paragraphs you can browse our copywriting portfolio should contain blog posts, ad copy, copy... 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